It pays to have an attractive, user-friendly site because it can help you gain new customers while strengthening relationships with existing clients. Here are some things for you to consider before making your presence known through the web.
Determine your online objectives. You must set realistic goals because your website’s purpose will depend on your business, your customer base, and your marketing and sales strategy.
Information. Don’t just throw something together. You will need a description of what you are selling and easy access to order processing.
Promotion. There are lots of small businesses that use the Internet to promote their goods and services – turning their sites into online sales brochures.
For example, you can give customers good reasons for doing business with you rather than your competitors, or explain how they will save money by buying from you now, at a discount, rather than waiting.