Referrrals usually lead to new business because you don’t
have to advertise to get them…and they come “qualified.”
Don’t just wait for referrals—have an active
program to generate them…
Give gifts, free samples, $50-$500 cash sweepstakes
drawing, or a price discount in exchange for each referral.
Place “referral forms” in newsletters and other
business documents sent to customers.
Hold business-sponsored social events for the purpose
of obtaining referrals.
On delivering a product or service, ask for
referrals. Happy customers often will be glad to give them.
When a sale falls through, ask for referrals—prospects
who feel guilty may feel they owe them.
Actively exchange referrals with other businesses.
When you give out your business card, make sure that
you get one back in exchange from the individual that
you gave your card to, also write a note or reminder on the back of the card
some information or observation about that person.
Hold a drawing for referrals, and give a free gift out
to the person whose name is pulled from the referral drawing.
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